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Meta Ads Specialist

Foundations and Tracking

Account structure, access, objectives, and measurement setup.

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01

How a Meta ad account is put together

0/6 steps complete: sort, match, decide, diagnose, launch, compose.

0/270 XP

13 min
02

Objectives choose the outcome

0/6 steps complete: match, decide, launch, diagnose, compose.

0/300 XP

14 min
03

Tracking before spending

0/6 steps complete: match, build, diagnose, decide, sort, compose.

0/250 XP

13 min
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Foundations and Tracking course | Digital Ads Institute