Meta Ads Specialist
Build, launch, diagnose, and optimize simulated Meta campaigns before spending real budget.
1. Foundations and Tracking
Account structure, access, objectives, and measurement setup.
2. Campaign Architecture 101
Objectives, campaign structure, and budget hierarchy.
Locked. Complete earlier courses to unlock. Open for details.
3. Audience Targeting
Find the balance between relevant and scalable audiences.
Locked. Complete earlier courses to unlock. Open for details.
4. Creative That Converts
Write and critique ads with mentor feedback.
Locked. Complete earlier courses to unlock. Open for details.
5. Placements and Formats
Where ads show and which format each surface needs.
Locked. Complete earlier courses to unlock. Open for details.
6. Reading Performance Data
Diagnose dashboards and spot the actual lever.
Locked. Complete earlier courses to unlock. Open for details.
7. Optimization & Scaling
Decide when to scale, hold, kill, or revise.
Locked. Complete earlier courses to unlock. Open for details.
8. Funnels and Retargeting
Full-funnel structure, catalog ads, and lead forms.
Locked. Complete earlier courses to unlock. Open for details.
9. Troubleshooting
Delivery, spend, pacing, and tracking failures.
Locked. Complete earlier courses to unlock. Open for details.
10. Client and Business Skills
Targets, budgets, and reporting a client reads.
Locked. Complete earlier courses to unlock. Open for details.
11. Capstone Project
Run a $1,000 simulated campaign to a target ROAS and summarize the next move.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.