Meta Ads Strategist
Run the account, not the settings: prove incrementality, allocate budget on marginal return, run experiments that hold up, and defend the number to a client. Requires the Meta Ads Specialist certificate.
Certificate locked
The Meta Ads Strategist certificate needs the Meta Ads Specialist certificate first. Lessons stay open, so you can start now and pass the Meta Ads Specialist quiz before you sit this one.
Open Meta Ads Specialist1. Measurement Beyond the Pixel
Attributed versus incremental, lift and geo tests, MER and blended CAC.
Open to start. The certificate waits on the Meta Ads Specialist certificate.
2. Data Foundations at Scale
Event Match Quality, conversion lag, CRM events through the Conversions API, modeled conversions.
Locked. Complete earlier courses to unlock. Open for details.
3. Account Structure at Scale
Consolidation, Advantage+ sales campaigns, new versus existing customers, audience overlap.
Locked. Complete earlier courses to unlock. Open for details.
4. Budget Economics
Marginal ROAS, diminishing returns, cost goals at scale, funnel budget allocation.
Locked. Complete earlier courses to unlock. Open for details.
5. Creative as a System
Testing matrices, iterating winners, creative diversity, fatigue across a portfolio.
Locked. Complete earlier courses to unlock. Open for details.
6. Unit Economics and Targets
Contribution margin, LTV and payback, new versus returning, seasonal targets.
Locked. Complete earlier courses to unlock. Open for details.
7. Lead Generation Depth
Lead quality loops, Instant Forms versus website, conversion leads optimisation.
Locked. Complete earlier courses to unlock. Open for details.
8. Commerce Depth
Catalog feed health, product set strategy, retargeting windows.
Locked. Complete earlier courses to unlock. Open for details.
9. Experiments That Hold Up
A/B tests in Ads Manager, holdouts and power, reading results honestly.
Locked. Complete earlier courses to unlock. Open for details.
10. Account Operations
Account audits, structural rebuilds, naming and QA governance.
Locked. Complete earlier courses to unlock. Open for details.
11. Client Strategy
Quarterly plans, forecasting with ranges, defending the number.
Locked. Complete earlier courses to unlock. Open for details.
12. Strategist Capstone
Inherit a messy account and run a full quarter under one authorization.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.