Digital Ads InstituteStart free

Simulator training. No ad spend needed.

Learn ads by launching campaigns.

Build each campaign in a simulated ad account, launch dozens of test runs across Meta, Google and TikTok, and finish with a server-verified certificate.

Start the Meta pathTry a sample lesson
110interactive lessons
680+hands-on steps
3specialist paths
Meta sandboxSweet-Spot Test

Try the real loop. This demo runs the same simulator as the lessons.

— CTR— CPM— ROAS— sales

Live demo. Press launch. The same engine powers every lesson.

How it works

The loop you repeat until it sticks

  1. Build

    Assemble audiences, campaigns and creative in a guided simulator. No ad account needed.

  2. Launch

    Run test campaigns and read ROAS, CPA and CTR the way a media buyer would.

  3. Prove

    Save launches to your portfolio, pass the skill quiz and earn a verified certificate.

Specialist paths

Pick a platform. Earn the credential.

Each path is an independent DAI award, not a platform certification. Courses run in the order a buyer would learn them.

MetaStart here

Meta Ads Specialist

Ten courses plus a capstone. Tracking, architecture, audiences, creative, placements, data, scaling, funnels, troubleshooting, client skills.

11 courses30 lessons7.3 hours
Google

Google Ads Specialist

Twelve courses plus a capstone across Search, measurement, retail, automation and client operations.

12 courses40 lessons13 hours
TikTok

TikTok Ads Specialist

Twelve courses plus a capstone across creative, Spark Ads and rights, Smart+ automation, Shop and GMV Max, and client operations.

12 courses40 lessons14 hours

Inside the Meta path

View full path →
  1. 01Foundations and Tracking40 min · 3 lessons
  2. 02Campaign Architecture 10143 min · 3 lessons
  3. 03Audience Targeting39 min · 3 lessons
  4. 04Creative That Converts68 min · 5 lessons
  5. 05Placements and Formats27 min · 2 lessons
  6. 06Reading Performance Data55 min · 4 lessons
  7. 07Optimization & Scaling44 min · 3 lessons
  8. 08Funnels and Retargeting27 min · 2 lessons
  9. 09Troubleshooting28 min · 2 lessons
  10. 10Client and Business Skills27 min · 2 lessons
  11. 11Capstone Project40 min · 1 lesson
Finish with proof

Leave with a portfolio, not just notes.

A portfolio of launches

Every simulated campaign, creative and diagnosis is saved as shareable work.

A skill quiz that gates

The final check only unlocks after every lesson in your path. Passing means something.

A verified certificate

Server-graded and verifiable by anyone with the link, not a participation badge.

Start the Meta pathSkill quiz