Simulator training. No ad spend needed.
Learn ads by launching campaigns.
Build each campaign in a simulated ad account, launch dozens of test runs across Meta, Google, TikTok and Amazon, and finish with a server-verified certificate.
Try the real loop. This demo runs the same simulator as the lessons.
Live demo. Press launch. The same engine powers every lesson.
The loop you repeat until it sticks
Build
Assemble audiences, campaigns and creative in a guided simulator. No ad account needed.
Launch
Run test campaigns and read ROAS, CPA and CTR the way a media buyer would.
Prove
Save launches to your portfolio, pass the skill quiz and earn a verified certificate.
Pick a platform. Earn the credential.
Each path is an independent DAI award, not a platform certification. Courses run in the order a buyer would learn them. Each platform ladder reads top to bottom: Strategist and Director paths build on the Specialist certificate.
Meta Ads Specialist
Ten courses plus a capstone. Tracking, architecture, audiences, creative, placements, data, scaling, funnels, troubleshooting, client skills.
Meta Ads Strategist
Eleven courses plus a capstone on incrementality, marginal budget economics, creative systems, unit economics, experiments and the quarterly plan. Needs the Specialist certificate.
Meta Ads Director
Eleven courses plus a capstone on enterprise architecture, brand with performance, measurement programs, large catalogs, apps, automation guardrails and the board memo. Needs the Strategist certificate.
Google Ads Specialist
Twelve courses plus a capstone across Search, measurement, retail, automation and client operations.
Google Ads Strategist
Eleven courses plus a capstone on incrementality, marginal budget economics, Smart Bidding and Performance Max at scale, RSA testing, unit economics and the quarterly plan. Needs the Specialist certificate.
Google Ads Director
Eleven courses plus a capstone on manager accounts, brand with performance, Meridian and lift programs, large catalogs, apps, automation guardrails and the board memo. Needs the Strategist certificate.
TikTok Ads Specialist
Twelve courses plus a capstone across creative, Spark Ads and rights, Smart+ automation, Shop and GMV Max, and client operations.
TikTok Ads Strategist
Eleven courses plus a capstone on incrementality, marginal budget economics, Smart+ control modes, split testing, GMV Max unit economics and the quarterly plan. Needs the Specialist certificate.
TikTok Ads Director
Eleven courses plus a capstone on Business Center design, brand buys beside Smart+, measurement programs, Shop at scale, apps, automation guardrails and the board memo. Needs the Strategist certificate.
Amazon Ads Specialist
Retail readiness, Sponsored Products, keywords and product targets, bidding, ACOS and TACOS, Sponsored Brands, Stores, display ads, and an account capstone.
Amazon Ads Strategist
Contribution targets, account architecture, marginal budgets, inventory planning, AMC and attribution, experiments, and the quarterly plan. Needs the Specialist certificate.
Amazon Ads Director
Portfolio economics, DSP and streaming media, measurement governance, multi-market operations, automation, teams, and the annual mandate. Needs the Strategist certificate.
Inside the Meta path
View full path →- 01Foundations and Tracking40 min · 3 lessons
- 02Campaign Architecture 10144 min · 3 lessons
- 03Audience Targeting39 min · 3 lessons
- 04Creative That Converts69 min · 5 lessons
- 05Placements and Formats27 min · 2 lessons
- 06Reading Performance Data55 min · 4 lessons
- 07Optimization & Scaling42 min · 3 lessons
- 08Funnels and Retargeting27 min · 2 lessons
- 09Troubleshooting28 min · 2 lessons
- 10Client and Business Skills27 min · 2 lessons
- 11Capstone Project40 min · 1 lesson
Leave with a portfolio, not just notes.
A portfolio of launches
Every simulated campaign, creative and diagnosis is saved as shareable work.
A skill quiz that gates
The final check only unlocks after every lesson in your path. Passing means something.
A verified certificate
Server-graded and verifiable by anyone with the link, not a participation badge.