Amazon Ads Director
Lead a multi-brand, multi-market Amazon Ads portfolio: contribution and capital allocation, DSP and Streaming TV strategy, AMC governance and causal evidence, retail readiness, automation, creative operations, teams, and an executable annual board mandate. An independent DAI award, not an Amazon certification. Requires the Amazon Ads Strategist certificate.
Certificate locked
The Amazon Ads Director certificate needs the Amazon Ads Strategist certificate first. Lessons stay open, so you can start now and pass the Amazon Ads Strategist quiz before you sit this one.
Open Amazon Ads Strategist1. Portfolio Architecture and Accountability
Design advertiser ownership, access, billing, and shared assets across a housewares group.
Open to start. The certificate waits on the Amazon Ads Strategist certificate.
2. Portfolio Economics and Capital
Evaluate contribution, marginal investment, cash forecasts, and a full-funnel investment envelope.
Locked. Complete earlier courses to unlock. Open for details.
3. Amazon DSP Portfolio Strategy
Govern audiences, supply, frequency, and deal commitments using evidence and explicit buying constraints.
Locked. Complete earlier courses to unlock. Open for details.
4. Streaming TV, Prime Video, and Audio
Commission connected brand media with appropriate creative, reach, and measurement plans.
Locked. Complete earlier courses to unlock. Open for details.
5. AMC and the Measurement Program
Govern clean-room analytics, distinguish causal evidence, and triangulate investment decisions.
Locked. Complete earlier courses to unlock. Open for details.
6. Multi-market Expansion
Sequence launches, allocate across currencies, and localize the complete retail experience.
Locked. Complete earlier courses to unlock. Open for details.
7. Retail Operations at Scale
Connect assortment, stock, fulfillment, and cross-brand outcomes to media capacity.
Locked. Complete earlier courses to unlock. Open for details.
8. API and Automation Governance
Bound machine permissions, approve economic rules, and ship reversible releases.
Locked. Complete earlier courses to unlock. Open for details.
9. Creative and Brand Store Operations
Build production capacity, maintain Brand Stores, and learn from creative evidence.
Locked. Complete earlier courses to unlock. Open for details.
10. Risk and Incident Leadership
Control supply suitability, resolve policy defects, and lead a cross-functional incident.
Locked. Complete earlier courses to unlock. Open for details.
11. Teams, Agencies, and Quality
Assign decision rights, operate an evidence-led review, and coach buyers through tradeoffs.
Locked. Complete earlier courses to unlock. Open for details.
12. Executive Planning and Director Capstone
Defend the board report, plan the year, and deliver a complete portfolio operating mandate.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.