Amazon Ads Strategist
Run an Amazon advertising account against retail contribution: build targeting architecture, allocate on marginal return, plan inventory and promotions, direct Sponsored Brands and Display casework, interpret attribution and AMC, and defend a quarterly plan. An independent DAI award, not an Amazon certification. Requires the Amazon Ads Specialist certificate.
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The Amazon Ads Strategist certificate needs the Amazon Ads Specialist certificate first. Lessons stay open, so you can start now and pass the Amazon Ads Specialist quiz before you sit this one.
Open Amazon Ads Specialist1. Account Strategy and Decision Rights
Turn a retail brief into objectives, campaign roles and a defensible brand strategy.
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2. Contribution, ACOS and Total Sales
Calculate contribution limits, reconcile TACOS, and separate repeat value from promises.
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3. Search and Product Targeting Architecture
Mine mature search terms, route exact targets, manage automatic discovery and product relevance.
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4. Bids, Placements and the Next Dollar
Control stacked bids, distinguish budget constraints from demand limits, and allocate by marginal contribution.
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5. Inventory, Promotions and Catalog Strategy
Plan around sellable inventory, Featured Offer health, promotion economics and SKU differences.
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6. Sponsored Brands, Stores and Video
Write product-specific brand briefs, choose useful destinations and evaluate creative with the right denominator.
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7. Display Across the Funnel
Separate contextual discovery, views remarketing and purchases remarketing; judge costs against each role.
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8. Attribution, New-to-Brand and AMC
Read reporting windows, use Amazon Attribution, interpret AMC cohorts and distinguish attribution from lift.
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9. Experiments That Support Decisions
Design one-variable tests, specify evidence gates and read uncertain results honestly.
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10. Account Operations and Governance
Audit inherited accounts, control automation and execute migrations with rollback criteria.
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11. Forecasts and Quarterly Client Strategy
Build a range forecast, defend conflicting metrics and fund a sequenced quarter.
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12. Capstone: Run the Quarter
Integrate retail readiness, targeting, budget economics, measurement and a client decision memo.
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Skill Quiz
Pass the final check to unlock your certificate.