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Amazon Ads Strategist

Account Strategy and Decision Rights

Turn a retail brief into objectives, campaign roles and a defensible brand strategy.

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The Amazon Ads Strategist certificate needs the Amazon Ads Specialist certificate first. This course is open, so you can start now and pass the Amazon Ads Specialist quiz before you sit this one.

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01

Translate the Business Brief into an Account Strategy

0/6 steps complete: audit, match, build, diagnose, decide, compose.

0/290 XP

16 min
02

Separate Harvest, Discovery and Defense

0/7 steps complete: audit, sort, build, diagnose, launch, decide, compose.

0/350 XP

18 min
03

Interpret Brand Defense without Claiming Incrementality

0/7 steps complete: audit, match, build, diagnose, launch, decide, compose.

0/350 XP

18 min
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Account Strategy and Decision Rights course | Digital Ads Institute