Amazon Ads Specialist
Build a retail-ready Amazon account, launch controlled Sponsored Products campaigns, evaluate brand and Display plans, and defend contribution. An independent DAI award; not an Amazon certification.
1. Amazon Ads Foundations
Set account ownership, distinguish retail models, and derive a defensible advertising target.
2. Catalog and Retail Readiness
Choose advertisable child ASINs, strengthen detail pages, and repair availability and policy blockers.
Locked. Complete earlier courses to unlock. Open for details.
3. Sponsored Products Campaigns
Structure campaign controls, understand automatic discovery, and launch a measured first campaign.
Locked. Complete earlier courses to unlock. Open for details.
4. Keywords and Search-Term Control
Translate shopper intent into keyword targeting, harvest evidence, and exclude the right demand.
Locked. Complete earlier courses to unlock. Open for details.
5. Product and Automatic Target Optimization
Evaluate ASIN and category opportunities and adjust discovery groups from relevant evidence.
Locked. Complete earlier courses to unlock. Open for details.
6. Bids, Placements, and Budgets
Connect auction controls to unit economics and protect the spending plan.
Locked. Complete earlier courses to unlock. Open for details.
7. Performance Reporting and Business Economics
Calculate performance correctly, select reports, account for lag, and reconcile TACOS and contribution.
Locked. Complete earlier courses to unlock. Open for details.
8. Sponsored Brands, Stores, and Video
Prepare eligible brand campaigns, coherent destinations, and accurate video creative.
Locked. Complete earlier courses to unlock. Open for details.
9. Display Advertising Fundamentals
Choose a Display objective, distinguish context and audiences, and interpret click and view attribution.
Locked. Complete earlier courses to unlock. Open for details.
10. External Traffic and Controlled Learning
Measure non-Amazon traffic, interpret new-to-brand metrics, and record useful tests.
Locked. Complete earlier courses to unlock. Open for details.
11. Troubleshooting and Account Operations
Triage delivery, coordinate inventory and promotions, and communicate actionable account decisions.
Locked. Complete earlier courses to unlock. Open for details.
12. Amazon Ads Specialist Capstone
Repair, launch, evaluate, and hand over a complete Amazon advertising plan.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.