TikTok Ads Director
Lead a multi-brand, multi-market TikTok program: Business Center design, brand buys beside Smart+, measurement programs, Shop at scale and apps, automation guardrails, creator supply chains, and the board memo. An independent DAI award, not a TikTok certification. Requires the TikTok Ads Strategist certificate.
Certificate locked
The TikTok Ads Director certificate needs the TikTok Ads Strategist certificate first. Lessons stay open, so you can start now and pass the TikTok Ads Strategist quiz before you sit this one.
Open TikTok Ads Strategist1. Enterprise Account Architecture
Business Center design, multi-market structure, shared assets, partners and permissions.
Open to start. The certificate waits on the TikTok Ads Strategist certificate.
2. Brand and Performance Together
Reach and Frequency, TopReach, Brand Lift, full-funnel splits, halo effects.
Locked. Complete earlier courses to unlock. Open for details.
3. Measurement Programs
MMM-informed planning, triangulation, the incrementality calendar, governance.
Locked. Complete earlier courses to unlock. Open for details.
4. Multi-Market Operations
Localised creative, market budget allocation, launch sequencing.
Locked. Complete earlier courses to unlock. Open for details.
5. TikTok Shop at Scale
Shop portfolios, affiliate program design, GMV Max profit, Shop reconciliation.
Locked. Complete earlier courses to unlock. Open for details.
6. App and Game Growth
The app measurement stack, installs against value, day-seven value bidding, re-engagement.
Locked. Complete earlier courses to unlock. Open for details.
7. Automation at Scale
Smart+ portfolios, rules and automation, guardrails for automation.
Locked. Complete earlier courses to unlock. Open for details.
8. Creative Operations
Creator supply chain, modular creative, creative analytics, brand suitability.
Locked. Complete earlier courses to unlock. Open for details.
9. Risk, Policy and Resilience
Policy and appeals, billing and credit lines, the crisis playbook.
Locked. Complete earlier courses to unlock. Open for details.
10. Team and Agency Leadership
Team structure, QA review cadence, coaching buyers.
Locked. Complete earlier courses to unlock. Open for details.
11. Executive Communication
Board reporting, investment cases, annual planning.
Locked. Complete earlier courses to unlock. Open for details.
12. Director Capstone
Plan and run a multi-brand, multi-market year for the Ripple board.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.