TikTok Ads Strategist
Run the account against a P&L: prove spend was incremental, allocate on marginal return, run Smart+ and GMV Max with control, and defend the number to a founder who reads GMV Max ROI as profit. An independent DAI award, not a TikTok certification. Requires the TikTok Ads Specialist certificate.
Certificate locked
The TikTok Ads Strategist certificate needs the TikTok Ads Specialist certificate first. Lessons stay open, so you can start now and pass the TikTok Ads Specialist quiz before you sit this one.
Open TikTok Ads Specialist1. Measurement Beyond Attribution
Attributed against incremental, Conversion Lift, geo holdouts, MER and blended CAC.
Open to start. The certificate waits on the TikTok Ads Specialist certificate.
2. Data Foundations at Scale
Events API match quality, attribution windows and lag, CRM events, SAN and modelled conversions.
Locked. Complete earlier courses to unlock. Open for details.
3. Account Structure at Scale
Consolidation, Smart+ control modes, new against existing customers, audience overlap.
Locked. Complete earlier courses to unlock. Open for details.
4. Budget Economics
Marginal ROAS, diminishing returns, cost caps at scale, funnel budget allocation.
Locked. Complete earlier courses to unlock. Open for details.
5. Creative as a System
Split-testing matrices, iterating winners, automated creative diversity, fatigue across a portfolio.
Locked. Complete earlier courses to unlock. Open for details.
6. Unit Economics and Targets
Contribution margin with refunds, LTV and payback, new against returning, Promotion Days targets.
Locked. Complete earlier courses to unlock. Open for details.
7. Lead Generation Depth
Lead quality loops, Instant Forms against website, lead quality optimization.
Locked. Complete earlier courses to unlock. Open for details.
8. Commerce Depth
Catalog eligibility, GMV Max Target ROI, affiliate creatives and commission.
Locked. Complete earlier courses to unlock. Open for details.
9. Experiments That Hold Up
Split tests in Ads Manager, holdouts and power, reading results honestly.
Locked. Complete earlier courses to unlock. Open for details.
10. Account Operations
Account audits, structural rebuilds, naming and QA governance.
Locked. Complete earlier courses to unlock. Open for details.
11. Client Strategy
Quarterly plans, forecasting with ranges, defending the number.
Locked. Complete earlier courses to unlock. Open for details.
12. Strategist Capstone
Inherit Glow Theory and run a full quarter under one authorization.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.