TikTok Ads Specialist
Earn attention with credible creative, prove the rights to run it, and read business results. An independent DAI award, not a TikTok certification.
1. Foundations and Business Outcomes
Account access, outcomes, journeys, and affordable targets.
2. Measurement and Data Quality
Events, Pixel and Events API, attribution, and consent.
Locked. Complete earlier courses to unlock. Open for details.
3. Campaign Architecture and Launch
Structure, delivery settings, and a first measured launch.
Locked. Complete earlier courses to unlock. Open for details.
4. Creative Strategy and Production
Concepts, hooks, usable video, and test matrices.
Locked. Complete earlier courses to unlock. Open for details.
5. Spark Ads, Creators, and Rights
Authorization, creator briefs, and rights review.
Locked. Complete earlier courses to unlock. Open for details.
6. Audiences and Expansion
Broad tests, retargeting, and lookalike controls.
Locked. Complete earlier courses to unlock. Open for details.
7. Bidding, Budgets, and Smart+
Strategy choice, pacing, learning, and automation depth.
Locked. Complete earlier courses to unlock. Open for details.
8. Performance, Diagnosis, and Experiments
Metric math, fatigue, post-click breaks, and tests.
Locked. Complete earlier courses to unlock. Open for details.
9. TikTok Shop and GMV Max
Readiness, Product and LIVE GMV Max, reconciliation.
Locked. Complete earlier courses to unlock. Open for details.
10. Search, Lead Generation, and Apps
Search intent, qualified leads, and app handoffs.
Locked. Complete earlier courses to unlock. Open for details.
11. Troubleshooting, Growth, and Client Operations
Delivery triage, scaling, reports, and handoffs.
Locked. Complete earlier courses to unlock. Open for details.
12. TikTok Ads Account Capstone
Run the account for 30 days and defend the next decision.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.