Google Ads Specialist
Measure first, capture Search demand, evaluate automation, and defend the next move. An independent DAI award, not a Google certification.
1. Foundations and Business Outcomes
Account ownership, business outcomes, and targets from contribution.
2. Conversion Measurement and Data Quality
Goals, tags, reconciliation, offline leads, and consent.
Locked. Complete earlier courses to unlock. Open for details.
3. Keywords and Search Intent
Intent maps, match types, and negative keywords.
Locked. Complete earlier courses to unlock. Open for details.
4. Search Campaign Architecture
Structure, geography, and a first measured launch.
Locked. Complete earlier courses to unlock. Open for details.
5. Search Ads, Assets, and Landing Pages
Responsive ads, assets, policy, and post-click fit.
Locked. Complete earlier courses to unlock. Open for details.
6. Bidding and Budget Control
Strategy selection, pacing, and targets without guarantees.
Locked. Complete earlier courses to unlock. Open for details.
7. Reporting, Diagnosis, and Experiments
Metric math, constraints, lag, and controlled tests.
Locked. Complete earlier courses to unlock. Open for details.
8. Merchant Center and Shopping
Eligibility, product data, and margin-aware campaigns.
Locked. Complete earlier courses to unlock. Open for details.
9. Performance Max and AI Max
Purposeful automation with enforced boundaries.
Locked. Complete earlier courses to unlock. Open for details.
10. YouTube, Demand Gen, Display, and Audiences
Video, visual inventory, and customer data with purpose.
Locked. Complete earlier courses to unlock. Open for details.
11. Troubleshooting, Growth, and Client Operations
Delivery triage, scaling, reports, and handoffs.
Locked. Complete earlier courses to unlock. Open for details.
12. Google Ads Account Capstone
Run Stride Supply's first 30 days and defend the next move.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.