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Foundations and Business Outcomes

Account ownership, business outcomes, and targets from contribution.

0/3 complete
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01

Account Access and Readiness

0/6 steps complete: sort, match, build, diagnose, decide, compose.

0/270 XP

15 min
02

Business Outcomes, Intent, and the Auction

0/6 steps complete: match, sort, diagnose, decide, launch, compose.

0/290 XP

18 min
03

Set Targets From Contribution

0/6 steps complete: match, build, diagnose, decide, compose.

0/270 XP

18 min
Foundations and Business Outcomes course | Digital Ads Institute