Google Ads Director
Lead a multi-brand, multi-market Google program: manager accounts, brand and performance together, Meridian and lift programs, large catalogs and apps, automation guardrails, and the board memo. An independent DAI award, not a Google certification. Requires the Google Ads Strategist certificate.
Certificate locked
The Google Ads Director certificate needs the Google Ads Strategist certificate first. Lessons stay open, so you can start now and pass the Google Ads Strategist quiz before you sit this one.
Open Google Ads Strategist1. Enterprise Account Architecture
Manager account design, multi-market structure, shared assets, access and verification.
Open to start. The certificate waits on the Google Ads Strategist certificate.
2. Brand and Performance Together
YouTube reservation, Brand Lift, full-funnel splits, halo effects.
Locked. Complete earlier courses to unlock. Open for details.
3. Measurement Programs
Meridian-informed planning, triangulation, the incrementality calendar, governance.
Locked. Complete earlier courses to unlock. Open for details.
4. Multi-Market Operations
Localised Search creative, market budget allocation, launch sequencing.
Locked. Complete earlier courses to unlock. Open for details.
5. Large Catalog Advertising
Catalog architecture, attribute rules, product margin and profit, local inventory ads.
Locked. Complete earlier courses to unlock. Open for details.
6. App and Subscription Growth
The iOS measurement stack, installs against value, subscription LTV bidding, web to app.
Locked. Complete earlier courses to unlock. Open for details.
7. Automation at Scale
Performance Max portfolios, rules and scripts, guardrails for automation.
Locked. Complete earlier courses to unlock. Open for details.
8. Creative Operations
Creative supply chain, modular assets, creative analytics, brand suitability.
Locked. Complete earlier courses to unlock. Open for details.
9. Risk, Policy and Resilience
Policy and appeals, billing and spend limits, the crisis playbook.
Locked. Complete earlier courses to unlock. Open for details.
10. Team and Agency Leadership
Team structure, QA review cadence, coaching buyers.
Locked. Complete earlier courses to unlock. Open for details.
11. Executive Communication
Board reporting, investment cases, annual planning.
Locked. Complete earlier courses to unlock. Open for details.
12. Director Capstone
Plan and run a multi-brand, multi-market year for the Harbor board.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.