Google Ads Strategist
Run the account against a P&L: prove spend was incremental, allocate on marginal return, steer Smart Bidding and Performance Max, and defend the number to a client. An independent DAI award, not a Google certification. Requires the Google Ads Specialist certificate.
Certificate locked
The Google Ads Strategist certificate needs the Google Ads Specialist certificate first. Lessons stay open, so you can start now and pass the Google Ads Specialist quiz before you sit this one.
Open Google Ads Specialist1. Measurement Beyond Last Click
Attributed against incremental, geo lift, Brand and Search Lift, MER and blended CAC.
Open to start. The certificate waits on the Google Ads Specialist certificate.
2. Data Foundations at Scale
Enhanced conversions match, lag and attribution, Data Manager uploads, consent and modelled conversions.
Locked. Complete earlier courses to unlock. Open for details.
3. Account Structure at Scale
Consolidation, Performance Max beside Search, new against existing customers, brand and non-brand.
Locked. Complete earlier courses to unlock. Open for details.
4. Budget Economics
Marginal ROAS, impression share and diminishing returns, targets and portfolios, cross-campaign allocation.
Locked. Complete earlier courses to unlock. Open for details.
5. Creative as a System
RSA testing, asset iteration, AI Max text guidelines, video fatigue on a reach pool.
Locked. Complete earlier courses to unlock. Open for details.
6. Unit Economics and Targets
Contribution margin targets, LTV and payback, conversion value rules, seasonality and exclusions.
Locked. Complete earlier courses to unlock. Open for details.
7. Lead Generation Depth
Lead quality loops, lead forms against landing pages, bidding to qualified leads.
Locked. Complete earlier courses to unlock. Open for details.
8. Commerce Depth
Product data health, listing groups by margin, Shopping beside Performance Max.
Locked. Complete earlier courses to unlock. Open for details.
9. Experiments That Hold Up
Custom experiments, power and duration, reading results honestly.
Locked. Complete earlier courses to unlock. Open for details.
10. Account Operations
Account audits, structural rebuilds, change history and QA.
Locked. Complete earlier courses to unlock. Open for details.
11. Client Strategy
Quarterly plans, forecasting with ranges, defending the number.
Locked. Complete earlier courses to unlock. Open for details.
12. Strategist Capstone
Inherit Stride Supply and run a full quarter under one authorization.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.