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Google Ads Strategist

Measurement Beyond Last Click

Attributed against incremental, geo lift, Brand and Search Lift, MER and blended CAC.

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01

Attributed and Incremental

0/7 steps complete: match, build, diagnose, allocate, decide, launch, compose.

0/345 XP

17 min
02

Geo Conversion Lift

0/6 steps complete: sort, build, audit, launch, decide, compose.

0/300 XP

16 min
03

Brand Lift and Search Lift

0/6 steps complete: match, build, launch, diagnose, decide, compose.

0/285 XP

16 min
04

MER and Blended CAC

0/6 steps complete: match, build, diagnose, audit, decide, compose.

0/285 XP

16 min
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Measurement Beyond Last Click course | Digital Ads Institute