Meta Ads Director
Lead a multi-brand, multi-market Meta program: brand and performance together, measurement programs, large catalogs and apps, automation guardrails, and the board memo. Requires the Meta Ads Strategist certificate.
Certificate locked
The Meta Ads Director certificate needs the Meta Ads Strategist certificate first. Lessons stay open, so you can start now and pass the Meta Ads Strategist quiz before you sit this one.
Open Meta Ads Strategist1. Enterprise Account Architecture
Business portfolio design, multi-market structure, shared assets, permissions.
Open to start. The certificate waits on the Meta Ads Strategist certificate.
2. Brand and Performance Together
Reservation buying, brand lift, full-funnel splits, halo effects.
Locked. Complete earlier courses to unlock. Open for details.
3. Measurement Programs
MMM-informed planning, triangulation, the incrementality calendar, governance.
Locked. Complete earlier courses to unlock. Open for details.
4. Multi-Market Operations
Localised creative, market budget allocation, launch sequencing.
Locked. Complete earlier courses to unlock. Open for details.
5. Large Catalog Advertising
Catalog architecture, feed rules, product set margin, Collaborative Ads.
Locked. Complete earlier courses to unlock. Open for details.
6. App and Subscription Growth
App events and SKAdNetwork, install versus value, LTV bidding, re-engagement.
Locked. Complete earlier courses to unlock. Open for details.
7. Automation at Scale
Advantage+ portfolios, automated rules, guardrails for automation.
Locked. Complete earlier courses to unlock. Open for details.
8. Creative Operations
Creative supply chain, modular creative, creative analytics, brand suitability.
Locked. Complete earlier courses to unlock. Open for details.
9. Risk, Policy and Resilience
Restrictions and appeals, spend limits and payments, the crisis playbook.
Locked. Complete earlier courses to unlock. Open for details.
10. Team and Agency Leadership
Team structure, QA review cadence, coaching buyers.
Locked. Complete earlier courses to unlock. Open for details.
11. Executive Communication
Board reporting, investment cases, annual planning.
Locked. Complete earlier courses to unlock. Open for details.
12. Director Capstone
Plan and run a multi-market, multi-brand year for the board.
Locked. Complete earlier courses to unlock. Open for details.
Skill Quiz
Pass the final check to unlock your certificate.